What are the advantages of SEO? Search engine optimisation, or SEO, is an age old practice. It has been part of the web development trade since 1995. Those who have performed SEO on their websites from the very beginning, have seen large benefits, outstanding results and continuous growth. However, there are people that have let the whole practice slip through their fingers. Think about it, when was the last time you used a phone book or called an operator for a telephone number? The fact is that SEO still remains the most effective advertising tool that any business can have for their website.
The 10 Main Advantages of SEO
1. Cost effective results
If you understand SEO in its entirety, and have enough time to write good, solid content and then optimise it properly, it is possible to achieve the top page. The main issue that anyone will ever have is that the main keywords of any commercial priority may have already been taken by large companies who employ SEO companies to do the hard work for them. These people know the advantages of SEO.
2. Increased visits to your website
It is only fair to say that, as humans, we are lazy. Think about how many times you have actually gone past the first page of a search engine when you are looking for the product or service you require. If you are in the first page of Google, then it is only right to assume there will be a large increase in traffic. Further more, we should expect a greater return on investment (ROI). Another example of the advantages of SEO.
3. The identity of your business
FACT – The higher up in the search engines your website is, the more credibility your business will have, and the better your business will look. I have already said that the larger companies have already taken the more popular keywords. So being in that top page can only make your company look like a solid competitor against the bigger companies that are currently using the keywords of your trade. Another one of the advantages of SEO.
4. Targeted advertising
What do you search for? Maybe search engine optimisation Lincolnshire? Try it now. You will find us in the top page. My point is that a search engine will only generate the most relevant results. The advantages of SEO are that the visitors who are looking for your expertise find your business.
5. Performing SEO results in a stable and relevant website
Performing SEO on your website instantly means better practices. Why? The reasons are simple. In order for any search engine to crawl your site effectively, it has has to be structured in an accessible way, contain high quality and useful content. Even the coding has to be right. All these things have to be taken into account to reach that all important top page.
6. 24/7 advertising and sales
Your website should be your automated sales person. You can’t stay awake for 24 hours a day, seven days a week. Your website should be making sales for you – even when you are eating your tea. If you are reading this between 8pm and 11pm, then I rest my case. Don’t forget to call or send me an email to request a free SEO audit of your site….when you have finished reading haha.
7. SEO insists on fresh, structured content
You will never see the advantages of SEO straight away. The reason? Every business, like yours, has different ways and methods of solving the clients problems. One of the most important things that any website needs is fresh, quality content on a regular basis. It allows you to show off the skills and expertise that your business has. In turn, it can provide your client with the confidence to come to you, to solve their issues for them. Do not, under any circumstances, give away all of your trade secrets. But do show your client what you can do for them. This means that when the need arrives, they are more likely to choose you for any services that they require.
8. What about your business goals? SEO can help you achieve them
Due to the security of the internet these days, potential customers are less cautious about buying online. So if your business plans’ cash flow forecast shows a greater step in sales for the year 2014, then the internet is a great platform to achieve those goals.
9. Publicity and SEO
Imagine that you own a restaurant. The newspapers in your area are running an article where they need a restaurant to take part in some kind of publicity stunt. Where are they going to look? The same place everyone else does – the search engines. This can only mean free publicity. This also means an even better ROI on your search engine optimisation.
10. The ROI on SEO
Search engine optimisation is not going anywhere. People are being trained everyday to use the internet to search for all manner of products and services. But the facts remain. You run your business to make a profit. For a profit, you need sales. For sales, you need leads. So to achieve this you NEED to advertise. SEO is a force to be reckoned with, especially with the local searches. I bet if you looked into advertising with a newspaper it could cost you £75 a week. Contrary to popular belief, SEO is cheaper and more effective. I hope you have been enlightened to the advantages of SEO. If you are one of the people that already understand the advantages of SEO, and already include it in your advertising campaigns, then why not leave us a comment below. Tell us what effects it has had on your business – positive or negative. If the effects are negative, then leave your web address and I will take a look and see if I can find where you are going wrong.